Big Joe's Fuel & Go | Opening Early June

Everything you need, more than you expect.

Big Joe’s is built for daily life in the Village of Kohler. Refuel for the morning commute, catch up with a friend over coffee, or take the kids out for a post-game treat—there's something here for everyone.

• Curated marketplace with grab-and-go and gift items
• Fresh breakfast sandwiches
• Beverages, handcrafted malts, and original coffee blends
• Welcoming outdoor patio for gathering
• Unique pet amenities: relief area and washing station
• Fully upgraded car wash

Joe Wolf’s journey to greatness began in Kohler, where he first made his mark at Kohler High School. Leading the Blue Bombers to statewide prominence, he captured three state championships (1980, 1982, 1983) and earned McDonald’s All-American and Wisconsin Mr. Basketball honors.

He continued his career at the University of North Carolina, playing under legendary coach Dean Smith. At UNC, Joe earned All-ACC honors in 1987, helped lead the Tar Heels to two Sweet 16 and two Elite Eight appearances, and served as co-captain alongside Kenny Smith. He even shared the court with future NBA greats including Michael Jordan and Sam Perkins.

Selected No. 13 overall in the 1987 NBA Draft by the Los Angeles Clippers, Joe went on to a 12-year professional career with seven NBA teams, including Denver, Charlotte, Orlando, Portland, Boston, and Milwaukee.

With his playing years in the rearview, Joe returned to Wisconsin, where he mentored the next generation of athletes as an assistant coach with the Wisconsin Herd and remained a steady, beloved presence surrounding the sport and his Kohler community.